This programme was expected to launch on January 1, 2021 but seems it has begun rolling out early.


Apple had introduced the Small Business Programme last month. Under which, Apple has reduced its commission for developers who earned less than $1 million in proceeds during the previous calendar year.


Existing developers who made up to $1 million in 2020 for all of their apps and developments to the App Store are eligible for the programme.


“Small businesses are the backbone of our global economy and the beating heart of innovation and opportunity in communities around the world. We’re launching this programme to help small business owners write the next chapter of creativity and prosperity on the App Store, and to build the kind of quality apps our customers love,” said Apple CEO Tim Cook 

The programme does not mean Apple has stopped the App Store’s standard commission rate of 30%.

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Apple’s Small Business Programme came after the company drew major heat from several developers and companies over the commission. The company also faced an antitrust investigation into the App Store policies. 

It also locked in a legal tussle with Fortnite-maker Epic Games over the latter’s in-app payment options. Microsoft and Facebook are also among top companies that have criticised Apple’s 30% commission.


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